Guangzhou East real estate market: Housing prices are combined with decoration models to avoid government price limits

It is understood that in order to control the excessive rise in housing prices, Guangzhou issued the Notice on Further Strengthening the regulation of the real estate market at the end of March, which requires real estate development enterprises to clearly mark prices strictly according to the pre-sale license filing price, those who have signed the subscription agreement shall not raise the price or increase the price in disguise. However, the reporter found that in Zengcheng Guangzhou and Huangpu district, some real estates still broke through the previous price limit red line in terms of sales price, and many projects adopted the “double contract” method to avoid policies.

Since the issuance of the strongest purchase restriction in Guangzhou property market at the end of March, the real estate in Huangpu and Zengcheng in eastern Guangzhou has seen a hot scene of “short supply. Among them, Zengcheng not only saw a sharp rise in housing prices, but also hit a new high in land prices. On March 29, Zengcheng sold a total of five residential areas. Except for a small plot with a construction area of only 10000 square meters, the transaction accommodation value of the other four plots was only 14000 yuan/square meter, and the transaction accommodation value of the other four plots exceeded 20000 yuan/square meter. On May Day, property markets across Guangzhou launched a one-day discount to attract tenants. Some buildings in Huangpu and Zengcheng in Guangzhou claimed that the average price was 10,001 square meters. This kind of discount was originally hidden in the mystery! In fact, if you want to get a house, you also need to pay the decoration and parking fee which is almost the same as the house price in addition to the house price. This is the strange image of the industry popular in the property market in eastern guangzhou.

One of the routines: bring your own decoration package

Recently, the reporter learned from the on-site investigation of several real estates that the sales prices of many real estates currently on sale are divided into two parts: House price and decoration price. For example, a house with a construction area of 65 square meters in Mountain View city Vanke, Changling Road, Huangpu district, has a discounted price of about 1.64 million yuan, of which more than 600,000 is Decoration. In fact, the house price is about 24000 yuan/square meter. The salesperson told the reporter that the buyer should sign two agreements separately, and the decoration is self-contained, which cannot be avoided. The sales staff said bluntly that the combination sets price of such decoration packages and buildings is very common in the real estate market. Buyers need to sign double contracts, that is, housing sales contracts and decoration agreements.

Is it true that the combination has spread in the property market as the salesperson said? The reporter went to the Times corridor bridge of Zengcheng new avenue to continue his unannounced visit. It is said here that there is the most favorable discount on May Day. A house with a construction area of 80 square meters will be near the money yuan after discount, of which the filing price (house price) is about 950000 yuan, with a premium of more than 470000 yuan, the sales staff told the reporter that the premium here is actually decoration, and in fact the house price is about 17000 yuan/square meter.

与该楼盘一墙之隔的保利i立方也坐实了这类藏价游戏。这里一套90平方米的复式房,折后总价是186万,分为毛坯房款约90万。销售人员说由于该组地段政府限价1万,90平方米的房子只能报这个价。为规避政府的限价,如果想购买上述房型,还需缴纳装修款96万元!装修费比房价还高!买房者首付近57万元,款项分为毛坯房款27万,装修款30万。实际上房价为2万元/平方米左右。售楼人员介绍,买房必须同时签署买房合同和装修协议,其中装修款要另外打入开发商指定的装修公司帐户。

Poly I Cube, which is one wall away from the real estate, also plays this kind of hidden price game. Here is a 90-square-meter duplex room. The total price after discount is 1.86 million, which is divided into about 900000 rough houses. The salesperson said that due to the government price limit of 10000, 90 square meters of houses in this group of areas can only be quoted at this price. In order to avoid the government’s price limit, if you want to buy the above room type, you still need to pay 960000 yuan for decoration! The decoration fee is higher than the house price! The down payment of the buyer is nearly 570000 yuan, and the payment is divided into blank room 270000 and decoration 300000. In fact, the house price is about 20000 yuan/square meter. According to the sales staff, to buy a house, you must sign a house purchase contract and a decoration agreement at the same time, and the decoration payment must be additionally entered into the decoration company account designated by the developer.
根据阳光家缘网统计数据,黄埔区长岭路万科山景城在已售出的64套普通住宅商品房网签成交价为15258元/平方米,增城区时代廊桥在已售出的477套普通住宅商品房网签成交价为10756元/平方米,增城区保利i立方在已售出的89套普通住宅商品房网签成交价为9618元/平方米。由此看来,网签价和实际售价相差巨大的原因显而易见。

According to the statistics of Sunshine family margin network, the transaction price of Vanke Mountain View city on Changling Road, Huangpu district is 15258 yuan/square meter for 64 sets of ordinary residential commodity houses that have been sold, the transaction price of the 477 sets of ordinary residential commodity houses in Zengcheng district is 10756 yuan/square meter, the transaction price of Poly I Cube in Zengcheng district is 9618 yuan/square meter for 89 sets of ordinary residential commodity houses sold. From this point of view, the reason for the huge difference between the online signing price and the actual selling price is obvious.

The second routine of “double combination”: binding parking spaces

The property market under the price limit order has its own unique tricks. The reporter found on the spot that the sales method of double cooperation has become a hidden rule in the industry. However, there are various forms of double-combination in the real estate market. In addition to adding the above-mentioned high hard decoration funds to the house, there are also “tied” sales that have to buy a car if you buy a house.
本打算在增城买房的陈先生告诉记者,自己曾在朱村中铁建国际花园和碧桂园城市花园看房,都被告知“买房就得买车位”。“去国际花园看房的时候,销售就明确地和我说,买房就硬性要买他们的车位,一个车位35万,只有50年的使用权。”

Mr. Chen, who had planned to buy a house in Zengcheng, told the reporter that he had built an international garden and sky-garden in the center city in Zhongtie, Zhu village, and was told that “if you buy a house, you have to buy a car”. “When I went to the international garden to see the house, the sales made it clear to me that if I bought a house, I would have to buy their parking space. A parking space was 350000 and only had 50 years of use rights.”

After that, Mr. Chen went to the nearby sky-garden in the center city, but was told that he had to buy two parking spaces to buy a house. “The people in the sales department took us to see the house. After reading it, they said they would buy two parking spaces. A parking space is 210000, and the down payment is paid at one time. “Mr. Chen believes that this undoubtedly increases the pressure of buying a house and feels very helpless.
记者随后前往上述这两个楼盘核实情况,中铁建国际花园销售人员表示,买房就必须要买车位,而碧桂园城市花园销售人员则表示,要购房的话需要捆绑买两个车位,每月车位管理费是45块钱。

The reporter then went to the above two buildings to verify the situation. The sales staff of china railway construction international garden said that if you buy a house, you must buy a car, while the sales staff of sky-garden in the center city said that if you want to buy a house, you need to buy two parking spaces, the monthly parking fee is 45 yuan.

There is also a situation of “binding” sales in Biguiyuan Amber Bay near Dongguan in Zengcheng district, but the way is changed to “buy a house and send a parking space”. The sales staff told the reporter that the current average price of the plate is 12000 yuan per square meter. If you buy a house, you will be given a parking space. The service period is 45 years and you cannot resell it. The parking space management fee is 80 yuan per month. The sales staff made it clear: “Parking spaces on our side cannot be sold separately”.

According to the sales staff, since the opening, the first to third phases have been bundled in this form. Compared with the real estate nearby, our price per square meter is 400 or 500 yuan, which is almost equal to buying a parking space. It is still very cost-effective “.

Increase the burden on buyers under the “double combination”

I didn’t buy it before, but now I can’t afford it!” At the scene of the building, the reporter heard many young people watching the house with such emotion. The government introduced “limited land price”, and the house price should be controlled. Why can’t buyers afford it?

A senior real estate consultant of Zhongyuan Real Estate told the reporter that this was due to the high down payment caused by double contracts. After this round of purchase restriction, the house in Zengcheng area could be bought with only 400 thousands or 500 thousands down payment, but now it takes 700 thousands or 800 thousands down payment to buy it! Moreover, the mortgage in the first few years was almost unbearable.
广州东部楼市:房价搭上装修款 双合同规避政府限价

In Vanke Mountain View city, 1.64 million house loans were 1 million, and the down payment was 640000, including 300000 decoration funds, and more than 300,000 decoration funds were included in the loan, however, the decoration loan deadline stipulated by the bank policy is up to 5 years, that is, the monthly supply within 5 years after buying a house is nearly 10,000. The situation of Time Corridor bridge is even more serious: nearly 470000 decoration funds are limited to buyers to pay in six quarters within one and a half years, and buyers need to provide more than 70000 yuan in one quarter! In addition, you need to buy parking spaces. 120000 parking spaces need to pay 25% of the price within seven days, and the rest should be paid before next February. The poly I cube sales staff near it told the reporter that the house of 90 square meters sold 1.86 million, 960000 is the decoration, and the down payment is 290000, the loan is 670000, since the bank decoration loan limit is 260000, considering that the bank loan is not enough, the developer also launched a customer-oriented loan, and the remaining 410000 yuan can be completed by special credit line provided by the company, however, the interest rate is as high as 7.8%. Only two decoration loans add up to 14000 yuan per month. Plus 3100 yuan for mortgage loans in lunar January, buyers have to bear a monthly payment of more than 17,000 yuan for five consecutive years.

Due to the regulations of many real estates, only the decoration fee can be paid to the building, which will inevitably bring high pressure to the buyers. The reporter noticed that at the house inspection site of various buildings in huangpu, zengcheng city, many buyers were dispatched together by a family of three generations, and some people couldn’t stand the monthly supply pressure brought by decoration fees, simply the whole family raised funds, East Norway borrowed one-time decoration fee to pay off, 2 million houses down payment is more than 1 million!

A viewer said helplessly: behind this series of seemingly reasonable conditions and the temptation of low prices, they are all routines that increase the economic burden of buyers in disguise. He questioned: why does the government turn a blind eye to such a flagrant violation?

“The obvious violation of the dual-combination avoidance policy

“The so-called double contract means that when buying a house, the buyer signs a house purchase contract that meets the government’s guidance price, and a supplementary agreement in the name of decoration fee and binding parking space, so as to avoid the government’s price limit measures,” Professor Xu Songlin, dean of the law school of South China University of Technology, explained that whether it is binding to sell parking spaces, or by raising house prices and then sending parking spaces in disguise, they are all disguised tying behaviors. “The government has set a ceiling on house prices, so under the condition that the government controls house prices, the double contract actually exceeds the government’s price limit.” He believes that “the contract law explicitly stipulates, contracts and clauses that violate laws or mandatory government regulations are invalid. Therefore, the double combination is illegal and invalid “.

He introduced that in 2016, the State Ministry of Housing and Construction announced 9 kinds of improper operation behaviors such as real estate development enterprises releasing false housing information and advertisements, among them, the seventh type of behavior is to force buyers to accept the price of goods or services by binding or attaching conditions.

“The double contracts under bundled sales have nothing to do with a series of restrictions such as government restrictions on purchase, price limit and visa limit”, professor xu thought: “when the government limits the price and implements administrative control, it proves that the house is no longer a complete commodity that can be freely priced by both buyers and sellers. Every local house has the house price stipulated by the government, which is not up to the developers “. “But it’s a pity that the current government’s actions to limit the purchase and price do not really put out the fire on the property prices in guangzhou, but to some extent, it leads to the distortion of property prices, resulting in the real price being covered up, on the contrary, it adds a burden to the real buyers who just need it”.

Han Shitong, vice president of Guangdong Real Estate Research Association, told the reporter that although the government has limited the price of Zengcheng real estate, the demand for buying houses in Zengcheng has greatly increased after the purchase restriction in March. In the case that the prospect of Zengcheng property market is optimistic, developers are unwilling to reduce their own prices, so they have the idea of double-union and want to avoid the price limit order in this way. He believes that the floor price of a piece of land previously shot by Xintang, Zengcheng, is as high as 23000 yuan/square meter, which has a strong driving effect on the surrounding area. In addition, the current purchase restriction in Zengcheng is not very strict, and there are still a lot of funds to enter. As long as the demand is always there, it is difficult to reduce the price, and it is also difficult to eliminate the double combination. Told the reporter that although the government has limited the price of Zengcheng real estate, the demand for buying houses in Zengcheng has greatly increased after the purchase restriction was upgraded in March. However, in the case that the prospect of Zengcheng property market is optimistic, developers are not willing to reduce their own prices, so they have the idea of double contracts and want to use this way to evade the price limit order. He believes that the floor price of a piece of land previously shot by Xintang, Zengcheng, is as high as 23000 yuan/square meter, which has a strong driving effect on the surrounding area. In addition, the current purchase restriction in Zengcheng is not very strict, and there are still a lot of funds to enter. As long as the demand is always there, it is difficult to reduce the price, and it is also difficult to eliminate the double combination.

A listed real estate executive who asked not to be named revealed that the developer was helpless to do so: Now the land price of the new building in Zengcheng has exceeded 20,000, and it is impossible to sell it according to the government’s limit price: “The government is obviously playing digital games, and it is the fraud of forcing good sex to cope with the requirements of the property market. In fact, can they believe the published data?” He said that in order to cooperate with the government’s price limit, developers can only put 2 million houses with a rough price of 1 million, decorate 800000 and parking spaces of 200000, so as to ensure the total sales at the same time, it can also reach the transaction price of houses registered by the government. He said bluntly that the current visa restriction is actually the same. Even if the transaction is completed, the high-priced real estate in the downtown area cannot be signed online. The government must open the port. However, the government has comprehensive regulation and control. For example, for every 10 sets of 10000 houses sold in suburban areas, only a set of high-price online signs in urban areas are allowed, in this way, the average monthly transaction online signing price is artificially lowered. In this way, a large number of transactions are squeezed and the cycle is lengthened. This kind of behavior of stealing the Bell not only does not play a role in stabilizing the market, but also adds resentment to the public and damages the credibility of the government.


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it is understood that in order to control the excessive rise of housing prices, guangzhou issued the notice on further strengthening the regulation of the real estate market at the end of march. The real estate development enterprises are required to clearly mark the price in strict accordance with the pre-sale license filing price, and have signed the subscription agreement.

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